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Marketing Executive

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Date: Jul 10, 2018

Location: Woking, SRY, GB

Company: Nielsen

Marketing Executive - 10764

Operations - Great Britain Woking, Surrey 

EXECUTIVE, MARKETING – NIELSEN ENTERTAINMENT

This is your opportunity to be at the center of the entertainment industry every day. Nielsen Entertainment is the premier data partner to the Music, Sports, Games, Books, and Home Entertainment industries. Our teams partner directly with major record labels, artist management companies, publishing companies, professional sports leagues and teams, performance rights organizations, brands and agencies around the world.

This role offers an opportunity to help build and execute the marketing strategy for Nielsen Book, a division of Nielsen Entertainment and first established in 1858, Nielsen Book is a leading supplier of bibliographic data, transactional ordering and market insights to booksellers, librarians and publishers in over 100 countries.

 

This individual will lead the development and execution of the marketing strategy and brand identity globally for Nielsen Book in partnership with the Senior Marketing Manager. This role will support all facets of marketing within the Book organization, including ad campaigns, marketing collateral, product marketing, event sponsorships and thought leadership.

 

BASIC INFORMATION

Location: Woking, United Kingdom

Reports To:  Senior Marking Manager, Marketing and Communications – Nielsen Entertainment

 

TASKS AND RESPONSIBILITIES

  • Provide organization and logistic support to Nielsen Book events, both in UK and overseas. Managing administration, logistics, communication and analysis of events to deliver on ROI. Where appropriate the Executive will help set up and represent Nielsen Book at these events.
  • Ensure Nielsen branding guidelines are adhered to and reflected both internally and externally across all marketing and client facing collateral.
  • Manage the creation, development and distribution of all branded marketing collateral, including stationery, brochures, flyers, exhibition stands and promotional items. Also ensuring, where appropriate, colleagues around the world have access to our collateral.
  • Deliver regular client newsletters via our email marketing system, from the collection and sorting of content to set up and distribution.
  • Work with commercial teams to develop and deliver direct marketing campaigns to grow revenue.
  • Work with commercial teams to deliver webinars both online and offline.
  • Support the development of new marketing website and the ongoing maintenance of this site, including the monitoring and reporting of Google analytics.
  • Help develop and initiate a digital marketing plan with emphasis on social media, in particular on Twitter
  • Assist with the proofing, distribution and storage of all press releases, including maintaining press ad key contact lists.
  • Support the creation and delivery of advertising both on and offline, working within tight deadlines.
  • Ensure smooth running of the department including a number of administration tasks; including dealing with enquiries via phone, email and post, as well as working with couriers.

 

ESSENTIAL SKILLS

  • MS Office and Google equivalents including Word, Excel, PowerPoint
  • Google analytics experience
  • Excellent attention to detail and proof reading
  • Copy writing
  • Experience using an email marketing system, ideally MessageFocus or ExactTarget
  • Excellent organization and communication skills
  • An interest in design and layout
  • Digital marketing experience, in particular Twitter
  • Time management

 

DESIRABLE SKILLS

  • Experience using Eventbrite and GoToWebinar

 

 

Are you interested in these topics? If you are looking for a more challenging and rewarding position, this could be your perfect role – take the chance and apply now!

#LI-LM

 

About Nielsen:

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.

By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com

Job Type: Regular 

Primary Location:  Woking,Surrey 

Travel:  Yes, 20% of the Time 

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