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Demand Innovation Research Analyst, Consumer Packaged Goods

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Date: Dec 7, 2017

Location: Wilton, CT, US

Company: Nielsen

Demand Innovation Research Analyst, Consumer Packaged Goods - 1941

Analytics - USA Wilton, Connecticut 

Innovation matters. With best in class research and predictive analytical tools, Nielsen's Innovation Practice remains at the core of our clients' new product ideas, product messaging that inspires action, fresh packaging designs and optimal product launch strategies. In Nielsen's Innovation Practice, you will work with industry leading marketers and see your work come to life. Have you ever wanted to modernize the brand and bottle design for an iconic beer company? How about discovering the next big energy drink? In Nielsen's Innovation Practice, you can.

Be curious. Be collaborative. Be forward thinking. Join the Innovation team and work with our clients as a consultant, a problem solver and the voice of Nielsen at our clients. When you join the Nielsen team, you’re signing up for an experience that requires flexibility, curiosity, and passion.

Job Purpose

  • To execute marketing research studies by drafting consumer survey content in addition to compiling, analyzing, and interpreting marketing research data, writing client reports, and constructing presentations

  • Generate polished diagnostic analyses/reports, summarizing BASES conclusions and recommendations in a concise, client-friendly manner

  • Supports Innovation Business Partner (IBP) team in driving revenue by delivering excellent project work that results in repeat business


  • Execute against projects across a variety of clients, meeting agreed upon milestones

  • Accountable for high quality client deliverables in partnership with Client Services

  • Delivers work without data errors and inconsistencies

  • Partner with forecast analysts to provide cohesive stories

  • Develop mastery of BASES products and services

  • Develops mastery of proprietary tools and metrics within first 6 months of the job

  • Responsible for supporting IBP teams on value add and meta-analysis

  • Draft consumer survey content in partnership with operations teams

  • Summarizes data for the production of tables, charts, and graphs

  • Develops a strong understanding of successful innovation within the first 6 months of the job (Nielsen BASES Factors for Success, Demand Driven Innovation Theory) and apply this understanding to client deliverables

  • Demonstrates basic understanding of what drives in-market sales and forecasting theory

  • Analyzes study results to draft letters, reports, and presentations

  • Participate in client discussions/presentation and work through implications, and recommendations based on the data

  • Support special projects and thought leadership initiatives

  • Handles project related client correspondence as needed

  • Supports the development of client training related to consumer demand principles

Success Factors

  • Strong analytical thinker

  • Strong organizational skills

  • Ability to manage projects and deadlines independently

  • Attention to detail and ability to deliver high quality results

  • Strong written and verbal communication skills, and ability to clearly pull together a story that will resonate with the client

  • Ability to understand market research results and use these results along with in-market data to pull together a story

  • Ability to prioritize and meet deadlines

  • Demonstrates ability to execute against projects for a variety of Innovation products, and develop a basic working knowledge of consumer and marketing drivers of sales volume

  • Ability and willingness to work with and provide coaching to less experienced team members

  • Work effectively with forecasting and IBP teams to execute projects

About Nielsen:

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.

By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Type: Regular 

Primary Location:  Wilton,Connecticut 

Seconday Locations: NJ - Parsippany, , , 

Travel:  No 

Nearest Major Market: Bridgeport
Nearest Secondary Market: Danbury

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