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Senior Manager, MEFF

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Date: Aug 14, 2019

Location: Tokyo, JP

Company: Nielsen

Senior Manager, MEFF - 39341

Analytics - Japan Tokyo, Tokyo 




Job Purpose:
As part of Nielsen’s Marketing Effectiveness practice, you will work with clients to help assess how well their marketing activities are working to drive sales and how they should most effectively use their budget in the future. You’ll use advanced statistical models and the most robust data available to tease out the impact of marketing activities and simulate the impact of future budget changes, to help clients decide how much to spend on marketing.
Job Responsibilities:

•    Lead the quantitative analysis for marketing mix projects from start to finish
•    Partner with clients to provide the best marketing plan based on the results of analysis and optimizations
•    Develop decks to report results & provide advice, and present to the client
•    Provide subject matter expertise to both the client and internal team.
•    Apply quantitative methods to assess the impact of marketing activities (media, consumer promotions, etc.) and other factors on business performance
•    Develop recommendations based on the insights derived from the analysis
•    Responsible for establishing strong client relationships to drive client retention as well as business expansion
•    Ensure all client projects deliver high value to clients with a demonstrated return on investment
•    4-8 years of experience in a related field
•    A broad understanding of client sales and marketing issues
•    Excellent communication skills and presentation skills
•    Strong analytical and problem-solving skills
•    Comfortable working with large data sets
•    Well-organized and detail-oriented, capable of handling several projects at a time while meeting deadlines
•    Knowledge of research techniques and methodologies and understanding of statistics would be an advantage
•    Fluent in English both written and verbal
•    An ability to work independently and in a team
•    Good interpersonal skills are a must


We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.

We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. See what’s next with us at Nielsen:


Job Type: Regular 

Primary Location:  Tokyo,Tokyo 


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