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Associate Director of Business Development-Marketing Effectiveness

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Date: Sep 4, 2021

Location: Seoul, KR

Company: Nielsen

ABOUT THE ROLE

As the South Korea Sales leader, you will be at the forefront of driving the development of a highly diverse and inclusive company culture, and collaborate effectively with other Nielsen business units in the region to identify innovation and commercial growth opportunities. This is a high engagement role that will be very client facing and require excellent network development skills. 

  • The Associate Director will be a senior sales professional with a very strong understanding of marketing ROI, significant enterprise solution sales experience and a deep understanding of the digital advertising technology ecosystem
  • The position will be responsible for generating new business relationships and developing existing business within a designated territory. It requires an ability to understand and articulate the value of Nielsen’s Marketing Effectiveness solutions to customers and partners up to the C-level
  • You will be tasked with new business revenue generation across South Korea 
  • Click here to learn more about Marketing Effectiveness (MEFF).


RESPONSIBILITIES

  • Building a territory plan to meet sales targets
  • Exceeding quarterly / annual sales targets by cultivating existing client relationships and targeting prospective strategic accounts across all verticals
  • Complex sales-cycle management; manage the entire sales process engaging the appropriate resources such as Client Services, Solution Consulting and Partners.
  • Ensuring delivery against key performance metrics, with a strong emphasis on new business sales, while expanding existing accounts.
  • Creating and maintaining a sales pipeline in Salesforce.com to ensure over-achievement.
  • Engaging and developing relationships with C-level executives, positioning Nielsen solutions through strategic value-based selling, business case definition, ROI analysis, references and analyst data.
  • Generating short-term results whilst maintaining a long-term perspective to maximize overall revenue generation.
  • Accurate quarterly forecasting and revenue delivery.

 
REQUIREMENTS AND SKILLS

  • 10 years of experience, leading individual engagements and leading people to success is ideal
  • Strong successful sales track record in meeting or exceeding assigned individual quota
  • History of closing 6-figure deals
  • Relevant sales experience in Digital Advertising and Marketing ROI solutions
  • Strong analytical skills, especially when it comes to market research/insight
  • Strong Account Management experience, expanding the new businesses while retaining the existing businesses
  • Excellent oral and written communication skills in both Korean and English, including strong presentation skills
  • Strong understanding of solution/consultative selling
  • A passion for sales and a passion for delighting clients

 

ABOUT THE TEAM
Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!

 

ABOUT NIELSEN
As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms⁠—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth. 

 

Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!

 

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