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Analyst, Retail

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Date: Aug 13, 2019

Location: Quarry Bay, HK

Company: Nielsen

Analyst, Retail - 42983

Analytics - Hong Kong Quarry Bay



Are you interested to understand why people are loyal to a brand? Do you want to support our clients to measure their products’ success? Do you like working in a dynamic and fast-paced team? If yes then we have a new and exciting opportunity as an Analyst in our Retail team focusing on CRM and Client Loyalty.


About the Retail Team:
At Nielsen, we use big data that answers big questions and supports our clients make big decisions. Behind it all are curious, insightful market research experts. The market researchers in our Retail team perform business analyses by using CRM data, leading software and methodologies to provide sophisticated business insights to our clients in order to make better business decisions.


About the Analyst role:
The Retail Analyst will use top programming tools to extract and write reports for our clients that will support them with their business strategies, work on promotion analysis, support clients to measure the success of their products on the return of their investment.


Roles and Responsibilities:

  • Provide analytical solutions and consumer insights through hands-on data-mining to clients’ business needs
  • Assist in developing and promote best practice analytic solutions through the application and integration of customer loyalty
  • Maintain up to date knowledge on industry trends, software solutions and methods to ensure Nielsen loyalty provide the best client solutions and thinking available
  • Ensure the services provided to clients are timely and precise according to client business needs and specifications while meeting the company's quality standards

Education and Experience:

  • University graduate in Statistics/ Business/ Marketing/ Business Analytics
  • 1-2 years working experience with focus in Loyalty/ CRM program, experience in database management and in the retail industry is preferable 
  • Knowledge of SAS is a must. R or SPSS is a plus
  • Strong capability in statistical is a plus and business analysis ideal
  • Good computer knowledge, especially on MS Excel and PowerPoint
  • Detail minded, proactive, willing to face challenge, good interpersonal skills. Enthusiastic about system programming. 
  • CRM analytical experience is preferred but not a must.
  • Outgoing, positive, good time management, able to work independently and under pressure
  • Proficient in both written and spoken English and Cantonese. 


What makes this role interesting is the dynamic and fast-paced environment of the team, where the Analyst, working with a supportive manager and team, will learn about various industries working alongside different clients. There will be new challenges presented each day as well as formal development opportunities and on the job training. 


What will you learn in this role? Working with big data sets the Analyst will have a feel for numbers and be able to read between the lines of what the data indicates. This insight will support our clients with their business strategy. The Analyst will attend presentations and meetings on the client side and learn how to communicate with senior leaders as well as develop their analytical thinking skills, learn CRM analyses and Tableau, and further develop their SAS programming skills understanding how data is compiled into dashboards making it easy for clients to understand. 




We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.

We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. See what’s next with us at Nielsen:


Job Type: Regular 

Primary Location:  Quarry Bay,Eastern District 

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