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Data Science Business Lead

Date: Mar 1, 2019

Location: Petaling Jaya, MY

Company: Nielsen








As the world's largest research organization, Nielsen is powered by talented creative scientists. Our Data Scientist Business Leaders come from diverse disciplines such as statistics, research methodology, mathematics, psychology, business, engineering, physics and demography. These professionals drive innovation, new product ideation, develops complex analysis and delivery of data insights to measure what consumers buy.



What You’ll Do

  • Meet with clients to understand business needs and offer innovative solutions driven through state of the art methodologies.

  • Provide data-driven insights to help clients make the right business decisions.

  • Analyze quality metrics, consumer products, user behavior, advertisers, and publishers to improve products.

  • Be the voice of the client for internal stakeholders including client service team, product leadership, and app dev teams.

  • Work with operations teams and business stakeholders to define and communicate key insights.



  • Professionals with degrees in Maths, Data Science, Statistics, or related fields involving statistical analysis of large data sets

  • 5+ years of experience in market research or relevant field

  • Solid understanding of CPG/FMCG Industry and Retail market impact on client’s business within the market



  • Essential soft skills qualifications

    • Passionate about innovation and technology

    • Great Problem-Solving skills

    • Ability to effectively convey complex concepts to non-experts

    • Intellectual curiosity and persistence to find answers to questions

    • Great collaborative and interpersonal skills to communicate at all levels

    • Strong leadership skills

    • Ability to connect with stakeholders and clients proactively, finding ways to link client's needs with the business

    • Eager to continuously learn and adapt to changing technologies and tools

    • Ability to make decisions quickly and successfully manage multiple assignments concurrently in a high pressure environment

    • People management skills

    • Great command of written and spoken English

  • Analytical and technical skills:

    • Great statistical and logic skills.

    • Strong aptitude for data analysis.

    • Analytical thinking.

  • Familiar with programing languages such as Python/R and knowledgeable with databases like Oracle(SQL) & contemporary data processing engines.

  • Experienced in data visualization tools (e.g. Spotfire, Tableau, etc) and mapping tools.

  • Working knowledge with collaboration tools:

    • Google Suite: Googlesite, Google Data Studio

    • Atlassian: Git,  Bitbucket, Confluence


Preferred Qualification:

  • Working knowledge of Nielsen Buy systems/products

  • Familiar with Agile Project Management (Scrum, XP and Kanban)

  • Familiar with  Cloud computing AWS, GCP, Microsoft Azure, etc.

  • Familiar with Machine Learning  and Big data technology exposure (Hadoop environment: MapReduce, Hive, Impala, Spark).

  • Working knowledge of Nielsen Buy systems/products


About Nielsen:


Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.


By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit

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