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Director, Product Marketing

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Date: Jul 29, 2019

Location: New York, IL, US

Company: Nielsen

Director, Product Marketing - 41734

Marketing and Communications - USA New York, New York 

 

 

Nielsen is looking for a highly motivated individual to join our Product Marketing team as a Product  Marketing Director to lead our Measurement efforts. In this role, you will work closely with product leadership, sales, finance, corporate marketing, marketing communications and training/deployment to grow existing products and successfully bring new products to market.

As Product Marketing Director, your job is to develop clear go-to-market strategies, create compelling messaging and support the development of impactful content and marketing plans. This is a highly visible role within a matrixed organization requiring you to collaborate with and influence various stakeholders and leaders across the Buy organization.

 

Responsibilities: 

BE THE VOICE OF THE CUSTOMER

  • Develop a deep understanding of customer needs and challenges for each product that we bring to market
  • Maintain buyer personas and understand the buying process to inform sales material development

DEVELOP EFFECTIVE MESSAGING

  • Collaborate with the product and sales teams to identify the go to market strategy for the product
  • Create product positioning and a narrative that resonates with our buyers based on your understanding of buyer needs and the competitive environment
  • Develop sales collateral to support the go to market strategy

LAUNCH NEW PRODUCTS

  • Develop the product value proposition, market opportunity and price model with your product lead
  • Collaborate on the development of marketing plans and materials to generate qualified leads 
  • Collaborate on content development and training programs for internal awareness and education
  • Develop a product launch plan with stakeholders from product and sales teams. Lead sales enablement and internal training to ensure involved teams can effectively sell and support the product.

TRACK AND MEASURE PERFORMANCE

  • On an on-going basis, analyze in-market performance data to identify areas of opportunity to increase adoption of our products
  • Regularly revisit customer needs to inform product refinements and feedback on betas prior to launch
  • Track and measure the effectiveness and impact of all marketing activities

 

Qualifications: 

  • 8+ years experience in B2B Product Marketing or Marketing 
  • Bachelor’s Degree
  • Self-motivated individual capable of working in a fast-paced environment
  • Ability to work collaboratively across many teams to achieve a common goal
  • Experience working with and launching SaaS products
  • Understanding of the FMCG industry and FMCG market research (preferred)
  • Adept at storytelling with ability to simplify complex information
  • Innovative self-starter, not afraid to take risks
  • Excited by generating and adopting new ways of working
  • Salesforce.com/Pardot experience (bonus)

#US-LI

ABOUT NIELSEN

We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.

We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. See what’s next with us at Nielsen: careers.nielsen.com

 

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Type: Regular 

Primary Location:  New York,New York 

Secondary Locations: IL - Chicago, , , 

Travel:  Yes, 10% of the Time 

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