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Esports Associate Research Manager

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Date: Dec 7, 2017

Location: New York, NY, US

Company: Nielsen

Esports Associate Research Manager - 1532

Client Services and Sales - USA New York, New York 

The esports industry is experiencing rapid growth, investment, and evolution, and has been identified by many as a top trend to watch in global entertainment. A fast-paced, dynamic industry, driven by some of the most innovative minds across sports, games, and tech, is equally matched by a dedicated fanbase who is hungry for more ways to actively engage with their passion. Nielsen eSports is seeking to grow our vertical with energetic team members ready for the challenges, excitement, and opportunity the esports industry offers! 

Through our collective intelligence in sports, games, media and consumer behavior, Nielsen eSports is the premier provider of data and insights for maximizing investments in esports. The newest vertical within the Nielsen Entertainment business, Nielsen eSports focuses exclusively on the competitive gaming industry, and leverages the company’s expertise and leadership in media consumption, valuation, and consumer research.


To continue our strong growth, Nielsen eSports is seeking a talented market research professional who will be responsible for the set-up, coordination and delivery of marketing research services to global esports clients. Research programs will include global fan insights, industry audience & revenue estimations, brand/sponsor tracking, and a variety of customized survey-based projects suited to specific client needs. The role involves working with third party agencies, multiple client stakeholders and cross-functional, global research teams in the Sports and Games space. Experience of conducting similar large-scale international studies and delivering excellent research reports and client servicing to international esports, sports, and/or gaming clients is essential.


  • Design, coordinate and deliver quantitative research programs to global esports clients
  • Proactively manage each stage of the end-to-end research process supporting the eSports vertical in Nielsen Entertainment
  • Produce client reports and presentations by providing insight and advising on strategy with a focus on the goal of the end user
  • Collaborate effectively with the sales and client service teams to identify client opportunities and support client sales pitches and ongoing service
  • Support client proposals by developing study designs and estimating costs of projects
  • Study industry trends and insights to deliver impactful reports to all clients
  • Be a Thought Leader in the eSports space by providing expertise and input in both internal publications in Nielsen Entertainment and external publications in the industry
  • Work closely with cross-functional teams in the Nielsen Sports and Games verticals to collaborate on cross-industry clients, projects, and research subjects
  • Develop relationships with other research institutions which enhance Nielsen eSports’ ability to win and deliver projects around the world


  • Working with the global market leader in esports sponsorship research, in a rapidly growing industry and business unit.
  • To be part of a diverse and talented international team with opportunity for personal and professional development.
  • A challenging and varied role with a focus on sponsorship.


  • Bachelor’s Degree or equivalent experience
  • Strong incoming knowledge of and interest in esports; a personal passion for esports and gaming is strongly desired
  • 3 - 5 years of experience in designing, selling and delivering quantitative custom research projects
  • Strong questionnaire design skills, and the confidence to manage complex research design where there are multiple internal and client stakeholders
  • Deep experience of data visualization, and outstanding ability in explaining complex things in a simple, accessible way - both verbally and visually
  • Strong skills using research analytics tools e.g. SPSS and spreadsheeting/charting tools
  • Client and commercial mindset, with a proven sales track record in relation to the type of projects described above
  • Strong affinity for attention to detail
  • Excellent verbal and written communication skills, including presentation skills
  • Excellent collaboration skills, with experience working in a matrix organization across virtual teams and/or in multiple time zones
  • Ability to prioritize effectively and see multiple projects to a successful conclusion
  • Intellectual curiosity, critical thinking, and problem-solving – a natural desire to find the “why” behind the “what,” in professional and everyday life

Are you interested in these topics? If you are looking for a more challenging and rewarding position, this could be your perfect role – take the chance and apply now!


About Nielsen:

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.

By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Type: Regular 

Primary Location:  New York,New York 

Seconday Locations: CT - Wilton, , , 

Travel:  No 

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