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Implementation Analyst

Date: Oct 11, 2018

Location: Needham, MA, US

Company: Nielsen

An exciting opportunity to work for one of the industry’s leading digital marketing attribution providers that is now a Nielsen company.  The implementation department is dedicated to helping drive client value by aligning Visual IQ’s digital market research and marketing attribution measurement processes to the client’s market research and business needs. To do this the candidate is responsible for assessing clients’ technical marketing technology stack and ensuring that the Visual IQ platform can successfully measure how the clients’ digital marketing spend is driving purchases by their customers. A successful candidate will have experience in multiple subject areas; particularly around data analysis and database technology, a strong understanding of web advertising and measurement, and team management experience.

Responsibilities:

  • Implement and configure the VIQ product suite that ingest digital marketing data from multiple and disparate data sources, using existing best practices and standards.

  • Implementing client tagging and tracking efforts to gather data for attribution measurement through.

  • Perform requirements gathering  and responsible for providing detailed qualitative and quantitative analysis on different marketing data feeds to identify the key dimensions and metrics

  • Work with the Visual IQ Ad Ops and SME team to ensure client is implementing against standard requirement.

  • Adjustment/Configuration of the VIQ platform to align with the digital market research needs and business requirements to drive value for clients

  • Data and solution QA of both low-level data and generated reports, including self-directed usage of database records

  • Works with the larger Implementation team to understand, document and analyze client digital market research and related business requirements that can be addressed by the cross channel VIQ platform.

  • Partners with Client Success resources to ensure use of appropriate tracking metrics and methodology are in place to measure marketing and media performance.

  • Coordinate with global Implementation team to create global standards and propose them for future product development and inclusion in the roadmap  

Qualifications:

  • Bachelor’s degree in engineering, computer science or IT-related field

  • 3-5 years’ experience in marketing analysis focusing on measurement of marketing campaign performance, data integration and development of customer knowledge in a fast-paced client environment

  • Experience working in software/technology vertical or media analytics preferred

  • Working knowledge of basic analytic tools, with intermediate/advanced experience in Excel and SQL

  • Working knowledge of the utilization of analytical techniques for the measurement of online advertising, CRM and web environments a plus

  • Demonstrates ability to multi-task in a fast-paced data environment.

  • Possesses exceptional written and verbal communication skills

  • Motivated, self-starter

  • Market knowledge on campaign execution and setup is a plus: across paid media (PPC, Display, Email, Affiliate), organic media (SEO, Organic Social) and mobile media (MMP’s, in app advertising, mobile web).

  • Familiarity with a breadth of ad technology a plus: Ad Servers (DoubleClick, Atlas, Sizmek, etc.), Search Engine Optimizers (Kenshoo, Marin, etc.), Web Analytics (Omniture, Google Analytics, etc.), Demand Side Platforms (Turn, MediaMath, etc.), Data Management Platforms (Krux, BlueKai, Adobe Audience Manager, etc.), and Attribution (ClearSaleing, Adometry, etc.)

 

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Nearest Major Market: Boston

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