Share this Job

BRAND HEALTH TRACKING AND CONSULTING ANALYST, NIELSEN GAMES

Apply now »

Date: Jan 11, 2019

Location: London, LND, GB

Company: Nielsen

BRAND HEALTH TRACKING AND CONSULTING ANALYST, NIELSEN GAMES - 31670

 

 

 

Imagine working closely with many of the world’s biggest video game publishers, hardware manufacturers, and advertisers to help them better understand the gaming audience, and to achieve success in creating and marketing products that evolve with the fast-paced gaming category. The Nielsen Games team is uniquely positioned to consult with clients via primary consumer research and audience measurement for the video game industry. We strive to provide companies with insights and intelligence to help drive more effective decision making.

Nielsen Games is looking for a motivated, research-savvy professional to join our growing team based in Paddington, London as we help our clients make decisions and succeed in the dynamic video game industry. The person in this role will be a critical member of the global tracking team by assisting with the analysis and reporting on a large-scale, multinational, brand tracking program for key video game clients.

 

BRAND HEALTH TRACKING AND CONSULTING ANALYST, NIELSEN GAMES

LOCATION: LONDON, UK

COMPETITIVE SALARY + PENSION + HEALTHCARE

 

POSITION DESCRIPTION

 

Key responsibilities are participating in the design and execution of the program, analytical tools development, data analysis and reporting in regards to marketing and communication optimization, competitive threat analysis and business planning.  Job responsibilities include understanding client research needs, data analysis, and synthesizing analysis into client ready reports and presentations. Analysts are also involved in internal research and development, industry learnings, and product development. The candidate must possess knowledge of the video game industry.

 

SPECIFICALLY, YOU WILL:

 

  • Leverage Nielsen’s data and  technology to help clients solve complex analytical issues

  • Manage internal and external stakeholders, ensuring reports are completed on-time and as requested, ensuring they are presented in a client friendly and user defined way

  • Write insightful reports and strategic recommendations using Nielsen tools

  • Work collaboratively within the team and across Nielsen departments as needed on client research needs

  • Provide mentoring and support to analysts across the team pulling on your experiences to contribute to a shared learning environment

  • Summarize complex data sets for the production of client reports

  • Analyze in-market data, work with data in SPSS

  • Review data for errors and inconsistencies

  • Prepare initial client correspondence

  • Attend client meetings and presentations in person and over the phone

  • Review and provide feedback during survey development phase

 

CANDIDATE PROFILE & REQUIRED SKILLS:

We are seeking an experienced Brand Health Tracking and Consulting Analyst with strong interest in consumer behaviour, market research, data analysis and the Games industry. Here are some specific characteristics the ideal candidate will have:

  • Analytical - Recognises patterns in data, can see the big picture, and draw appropriate conclusions

  • Collaborative - Team player, comfortable and effective in a team environment

  • Flexible and Resourceful - Thrives in a dynamic, high-growth business environment where timely feedback and working to tight deadlines is essential

  • Innovative and Critical Thinker - Creative problem solver with an interest in new technology

  • Strong Communicator - Effective at verbal and written communication - can translate complex ideas and data simply

 

EXPERIENCE & QUALIFICATIONS REQUIRED:

  • Strong aptitude in working with longitudinal cross-country data sets. The candidate will use Nielsen’s analytical tools to translate data into actionable business insights. While they will need to understand complex data sets, it is crucial that they are able to explain it in layman’s terms to a general client audience.

  • Prior exposure to consumer data analysis and brand tracking research on multi country projects is essential. Ideally, the candidate will have worked directly with games manufacturers, publishers/developers or gaming research companies. The candidate will consult clients on their brand health and competitive pressures and needs to be fluent in gaming concepts and language.

  • Minimum 1 years work experience within data analysis and market research environment - knowledge of syndicated research,brand tracking research and analytics as well as experience with multi-country datasets is essential.

  • Ability to speak and understand Russian. The candidate will be conducting research, reviewing surveys and consumer data for Russian-speaking territories within the project.

  • University degree level educated

  • Games industry experience

  • Experience with Survey Reporter/SPSS

  • Analytical proficiency

  • Intellectual curiosity

  • Client service mentality

  • Strong organizational and team working skills

  • Ability to work independently

 

WHAT WE OFFER YOU:

  • To be part of a diverse and talented international growing team with opportunity for personal and professional development

  • Competitive salary and benefits package including 25 days annual leave with opportunity to buy more, pension scheme, private medical insurance, life assurance, income protection and more

 

Are you interested in these topics? If you are looking for a more challenging and rewarding position, this could be your perfect role – take the chance and apply now!

Closing date for applications 11th February 2019

Primary Location:  London,London 

 

Find similar jobs: