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Programmatic Analyst

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Date: Feb 5, 2019

Location: Chicago, IL, US

Company: Nielsen

Programmatic Analyst - 32662

Client Services and Sales - USA Chicago, Illinois 

 

Nielsen Catalina Solutions (NCS) empowers the CPG ecosystem to create and deliver more effective advertising with purchase-based audiences and sales measurement solutions. We harness the unrivaled data resources of our parent companies (Nielsen and Catalina), including our exclusive rights to the TV and digital currency data. Leveraging these assets coupled with scientific rigor and leading edge technology, we help our clients continuously improve advertising performance, everywhere their ad appears. NCS has developed a proven approach, advancing the advertising industry and empowering a new age of purchase-driven advertising, relying on anonymized data and holding to the highest standards of consumer privacy. Proudly, we have driven over $3.5 billion in incremental sales for our U.S. customers. Visit us at ncsolutions.com to learn more.

 

We’re seeking an Analyst to join our NCS Programmatic team.   This role will focus on Account/Client Management, Campaign Management and data exchange responsibilities. These responsibilities will include the foundational elements of NCS’ core business across all

elements of programmatic engagement, delivery and enablement including display, video, social and mobile.  

 

Key Responsibilities:

 

  • Work closely with Delivery & Analytics, Client Consulting and the Channel team on the development, implementation and optimization of programmatic campaigns to successfully execute the defined strategy and achieve business results

  • Serve as a resource in terms of gathering and distributing research around the programmatic industry or our clients

  • Monitor pacing of delivery of campaigns, prompt delivery of reports to clients and accurate/useful performance reports as it relates to targeting or measurement

  • Maintain detailed files of all pertinent records (latest media plans, performance reports, etc) relevant to clients’ business with NCS

  • Reconcile all campaigns to ensure that the client receives all planned media and is invoiced/credited properly

  • Generate and deliver scheduled and ad-hoc reports

  • Liaise with agency teams on campaign performance and reporting

  • Use research tools to develop profile of target audience with a view into their online behaviors, media consumption, etc.

  • Assist team in pre-sale scoping, SOW’s and Measurement deliverables relevant to clients’ business objectives

  • Ensure agreed upon delivery of campaigns, prompt delivery of reports to clients and accurate/useful performance reports

  • Become proficient with DSPs, DMPs, SSPs and 3rd party ad-serving systems to be able to accurately input media plan details and launch campaigns  

 

 

Qualifications:

 

  • Bachelor’s Degree

  • Previous experience in advertising or interactive media preferred

  • Demonstrated enthusiasm for programmatic media / marketing with strong working knowledge of the digital ecosystem

  • Ability to manage multiple tasks to completion

  • Desire to learn / build knowledge of: digital media, programmatic, marketing principles, and direct response strategies & tactics

  • Strong interpersonal skills including clear communication skills and positive attitude

  • Strong organizational skills, attention to detail, and accuracy when working with numbers

  • (solid math skills)

  • Excellent quantitative and analytical skills with the ability to draw conclusions based on data

  • Ability to investigate, analyze & solve problems, and clearly communicate results

  • MS Office fluency (PowerPoint, Word and Excel) and/or Google for Work

  • Desire to work in an entrepreneurial atmosphere and be a self-starter

  • Eagerness to get hands-on to figure out how things work

  • Ability to handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly

  • Ability to work collaboratively as part of a cross-functional team

 

About Nielsen:

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.

By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Type: Regular 

Primary Location:  Chicago,Illinois 

Secondary Locations: , , , 

Travel:  Yes, 5% of the Time 


Nearest Major Market: Chicago

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