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Manager, Product Leadership

Date: Aug 13, 2019

Location: Chicago, IL, US

Company: Nielsen

Manager, Product Leadership - 42408

Technology and Engineering - USA Chicago, Illinois 

 

Manager, Product Leadership

 

Nielsen Marketing  Effectiveness uses cutting edge technology and industry leading data science to tackle some of the hardest problems in marketing science. We empower retailers, manufacturers and publishers with the intelligence they need to drive revenue, increase market share, optimize their audiences and investments. We are automating our models with artificial intelligence and machine learning to produce the same quality insights as a traditional white-glove consulting shop at unparalleled speed and scale.

 

Marketing Effectiveness is looking for a skilled professional to join as a Manager, Product Leadership - Campaign Lift. Nielsen’s Campaign Lift products measure the sales lift and return-on-investment of individual marketing campaigns, using advanced statistical methods. In this role, you will collaborate with a team of product, engineering, and commercial leaders to: Define new products and features, develop a strategic product roadmap, and generate and maintain detailed requirements to ensure our Lift products meet evolving client and industry needs, and grow Nielsen’s business. 

 

Responsibilities

  • Define strategy, determine product roadmaps, and execute on deliverables for Campaign Lift
  • Own product discovery and prioritization
  • Develop user stories, requirements, and product roadmaps based on market and user experience research
  • Define new product concepts and features
  • Create business cases and conduct return on investment analyses for new features
  • Manage the full product P&L including pricing alignment within rate cards, assignments in SalesForce using proper material codes and actively reviewing cost structure to identify areas for product optimization and validating product enhancements ROI
  • Manage execution and delivery of features and requirements in backlog
  • Collaborate cross functionally with engineers, data scientists, vendors, product marketing, and business development to plan, develop, and deliver, while identifying areas for improvement in efficiency
  • Collaborate with other Lift product teams to share newly developed components in an open source manner, reduce technical duplicity and increase speed to market.
  • Regularly review the competitive landscape and analyze client feedback to improve product features and capabilities
  • Manage relationships with third party consultants to enable delivery
  • Evangelize product with internal stakeholders and clients
  • Assume responsibility as subject matter expert on the product for: Commercial teams, Modeling teams, Product Marketing, Tech/Ops/Engineering, Data Science, external partners, Clients, etc. 
  • Provide product domain expertise on product strategy, technical implementation, and operational process
  • Effectively communicate product status and progress to leadership and stakeholders

 

Qualifications

  • Strong knowledge of the Digital and TV marketing / media industry and ad operations
  • Experience in planning, developing, and managing products, preferably in advertising, marketing, media or technology
  • Basic knowledge of statistical modeling preferred
  • Basic knowledge of software development and platform architecture principles
  • Demonstrated ability to drive product research and competitive analyses
  • Demonstrated ability to work with and manage both technical and non-technical teams, as well as external vendors
  • Ability to manage multiple projects in a fast-paced environment
  • Ability to manage and build relationships with clients and external parties to understand product features and requirements
  • Excellent communication skills and ability to coordinate work across geographically distributed teams

 

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ABOUT NIELSEN

We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.

We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. See what’s next with us at Nielsen: careers.nielsen.com

 

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Type: Regular 

Primary Location:  Chicago,Illinois 

Secondary Locations: , , , 

Travel:  No 


Nearest Major Market: Chicago

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