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Date: Aug 7, 2019

Location: Cairo, EG

Company: Nielsen



Marketing & Communication Manager will be responsible for the successful implementation of external marketing and communications programs, along with driving internal engagement through regular outreach to associates. The position has direct responsibility for marketing and communications activities undertaken in North Africa & Levant (NAL).



Public relations

  • Create and roll-out a public relations plan which supports local, regional and global business objectives, including press releases, by-line articles, data deals, etc
  • Establish and maintain relationships with key media contacts to ensure regular and ongoing exposure in target business and trade press
  • Maintain regular communication with Marcom associates across the global Marcom community to identify and assess the relevance of regional and global PR material (media releases, by-line articles, etc) for use in local markets
  • Manage and coordinate responses to inbound media inquiries, working with local spokespeople and analysts on ad hoc opportunities arising through journalist inquiries and requests for data and/or expert commentary on topical issues
  • Leverage various media channels including print, broadcast, online and social media
  • Build a pool of media spokespeople who are trained in media engagement and can represent Nielsen in front of the press
  • Support crisis communication working with regional and global Marcom team and cluster leads


  • Oversee the planning and execution of Nielsen-hosted client events
  • Identify industry events aligned and targeted to Nielsen’s client base and develop an annual events calendar
  • Establish and manage relationships with key industry bodies, associations and event facilitators in order to generate keynote speaker/ speaker opportunities and identify opportunities for sponsorship
  • Work with local teams to identify presenters and topics for targeted industry events which demonstrate Nielsen’s strengths and capabilities

Client communications

  • Work with local management teams to develop and roll-out effective client communication plans 
  • Establish and maintain open and timely communication with Nielsen clients via a range of channels such as email, hard copy, digital medium or other relevant channels, tapping into local, regional and global trends, to provide updates on products, reports, insights, etc.

Branding, Marketing & Digital

  • Create branding collaterals based on Nielsen guidelines/available templates as and when required
  • Work with local, regional and global marketing teams to develop marketing initiatives which support the NAL business objectives
  • Develop messaging and go-to-market materials to support relevant products, capabilities, solutions, etc, both existing and new
  • Maintain a comprehensive suite of marketing collateral to support local needs
  • Oversee management of Nielsen’s digital assets in the cluster, including, social media accounts, etc. Ensure content is regularly refreshed, and work in collaboration with regional and global marketing teams on corporate-level site requirements
  • Support with merchandising requirements of the company in collaboration with external vendors

Thought leadership

  • Work with the Thought Leadership community to stay abreast of latest available thought leadership material and work with local teams to coordinate activation of relevant global/regional content
  • Oversee localization of regional and global thought leadership materials
  • Identify opportunities for local thought leadership content generation, and work alongside subject matter experts to develop local thought leadership pieces

Internal communications

  • Establish and maintain regular internal communications activities and channels which deliver key business messages to associates, improve employee engagement, and improve associate understanding of NAL cluster strategy and vision
  • Work with the local leadership team to prepare key/strategic organizational announcements and communications as required
  • Leverage Nielsen’s various internal communications channels and work towards building employee engagement on these channels such as Google+, etc

Marketing & Communication Manager will be reporting to Marcom Leaders in the Middle East and in Africa. Manager will be based in Cairo, Egypt and is an active member of the NAL leadership team. Key responsibilities of the role include planning and overseeing the execution of marketing and communications initiatives in consultation with the NAL leadership team and in alignment with Nielsen’s business objectives, in order to cement Nielsen’s position in the market as an industry leader. 



  • Bachelor’s degree, preferably in Marketing and/or Communications
  • A clear understanding of Marketing & PR, with a genuine enthusiasm for both fields
  • Minimum 10-12 years of proven experience in cross-discipline B2B environment, corporate and commercial communications
  • Strong communication skills, oral and writing - press releases, promotional texts, business writing for emails, social media and content marketing (be prepared with some past was written examples)
  • Knowledge of local media landscape is a must. Proven track record in managing dialogue and journalistic interaction across the national, business, and FMCG trade media
  • Cosmopolitan international responsibility and cross-cultural sensitivity
  • Ability to work in a matrix environment
  • Fluent in English and Arabic (written and spoken). French would be an advantage.


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We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. See what’s next with us at Nielsen:

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